Torsten Raak appointed Senior Vice President, Sales & Marketing

As the company’s new Senior Vice President, Sales & Marketing, Torsten Raak – who previously held the position of Vice President Marketing DACH at Schneider Electric – will lead further expansion in EMEA. Based in Germany, he will offer global el-j customers a full range of support services in production, communications and marketing.

Tampa (Florida) | TAMPA, Florida, October 16, 2019: Torsten Raak is set to join the el-j management team as Senior Vice President, Sales & Marketing on January 1, 2020. In his new role, the 43-year old marketing expert will support the service provider’s clients worldwide and help to open up new business opportunities for el-j in the EMEA market.

Based in the USA, el-j offers a full range of experiential storytelling services. Some of their clients include: The Coca-Cola Company, Marriott International, Schneider Electric and United Rentals, to name a few. Torsten Raak will represent el-j in Europe from his base in Germany. A presence in Europe is important for businesses looking for a flexible, cost-effective partner for event management, production and creative resources and strategic support for brand marketing.

For el-j founder and CEO John Bettini, Torsten Raak’s extensive experience as a consultant, project manager, sales and marketing executive for companies such as Siemens Enterprise Communications (previously Unify, now part of Atos), SAP and Schneider Electric, ensures ideal qualities as a senior executive. With Torsten’s expertise, he will be able to help current and future el-j clients to tell their brand stories.

With more than six years’ experience as an el-j client under his belt, Torsten is looking forward to his new role. Throughout his career, Torsten has worked with many different event management and production companies. However, unlike others, el-j has consistently produced the highest level of quality, professionalism and, most importantly, memorable experiences. Team el-j already has an extensive network of suppliers in Europe. According to Torsten, therefore they can offer the highest level of quality at a fair price. Mr. Raak’s objective is to generate even more growth for el-j and above all, to help clients world-wide achieve greater success.

About el-j
el-j was established in 2001 as a production management company specializing in business meetings and company events. el-j now provides a full range of production, communications and marketing services. Additionally, el-j offers speech coaching, speech and script writing, graphic design, video production, target group acquisition, leadership training and digital marketing support for companies worldwide.

You can find out more about el-j at: or (the website is currently being prepared for relaunch).

John Bettini
Tel: +1 813.902.9500

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