Email is a powerful direct line of communication.

With the evolution of permission-based email marketing, the inbox has come to represent a curated, personal space. People don’t give their email address to just anyone anymore.

If someone signs up to your email list, it’s because they’re genuinely interested in your content. What’s great about RSS emails is that you’re sending a blog post notification to an already engaged audience.

The other advantage of recurring RSS campaigns is that they’re automated. Set it, forget it, then sit back and watch the traffic roll in.

Sounds like a sweet deal, right? Let’s take a look at how to set up RSS emails.